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Whistles
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Featured Gucci Heist outfit post Sezane Whistles

Sezane, is it worth the hype?

Friday, 9 November 2018
This is a question I get asked almost daily on Instagram. When Parisian brand Sezane dropped in the UK, so did the sanities of many a Francophile. When Morgane Sezalory (even if you don’t know how she is, when I say “typical, lithe, cute French girl” the person you’ve got in your head is her) launched the brand in France, with an aim to create “thrift-store-like-staples” in 2016, I very much doubt she’d thought beyond clothing her own circle of friends. Because she’s Parisian. 

checked dress / dress in navy velvet / dress in mottled grey / black boots / crossbody bag / in black

 Fast forward to 2018, a shed ton of Facebook marketing (umph) and all the cool-club wearing it on Instagram and we all would give up Idris’ mobile number to get hold of it all…



 checked dress / dress in navy velvet / dress in mottled grey / black boots / crossbody bag / in black

I can say this with experience of working for a French brand; Parisian women know their sh*t. The brand I worked for barely had a returns policy when it launched globally because women in France never return anything, because they never order anything they don’t know that they need and will fit. They know their inside leg, ankle and hip measurements as well as they know their mobile numbers. They have brands they stick to, and will only switch if someone they know and love is involved (cue, Sezalory).


checked dress / dress in navy velvet / dress in mottled grey / black boots / crossbody bag / in black


Now, when it arrived in the UK (or more to the point, the French were prepared to share it) it was marketed as “affordable” which is a relative description. You’ve got to remember that the majority of French brands are very expensive. For example, can anyone understand why BA&SH is so expensive? Does anyone who wasn’t gifted it actually wear it? Why are Sandro, Zadig, etc so expensive? Because the French don’t mind spending money if it makes them look good. They have a word, and I cannot for the life of me remember it (but someone needs to make a brand with it) for fashion brands that are their lifeblood. It’s not like us, who love Topshop and Zara. No, for them it’s Chanel, Louboutin, YSL – and not just for the handbags, no, they’ll pop in to one of these guys and buy a T shirt nonchalantly when they could have gone to Uniqlo next door…

checked dress / dress in navy velvet / dress in mottled grey / black boots / crossbody bag / in black

This is potentially why Sezane has been such a rip roaring success for the global market, because compared to other French brands it’s begun to recognise the needs of the wider consumer (which trust me, having worked for a one, is like pulling teeth). Whilst it’s by no means a bargain, it’s good value for the quality. I recently bought one of their Eric Bompard knits here which was 95 euros. When I compare it to a couple of much more expensive (gifted) items from brands like Madeleine Thompson and Chinti and Parker which retail at £300+, I have to say Sezane comes out on top. This dress is really good quality. In comparison I bought a second hand dress from Sandro in a similar cut three years ago (second hand it was still more expensive than this) and when I looked up the fabric, the Sezane one is a considerably better quality – yet also doesn’t need to be dry cleaned, whereas the Sandro one does… #gofigure.

checked dress / dress in navy velvet / dress in mottled grey / black boots / crossbody bag / in black

As someone who worked in eCommerce I really admire the concept. They do short runs of limited edition product (ie: don’t make many of anything – Ganni coined this strategy for the Scandis) which has created a fan-frenzy. It means that if something who likes Sezane wants something, they need to hurry up and buy it. Hell, I’ve fallen hook, line and sinker for those Sunday newsletters… Essentially if you want something you need to buy it there and then. Their London store doesn’t really like holding stuff for customers, because name me a French person who likes doing an English person a favour… They do, oddly, hassle free returns though to be fair to them…

But what arrives is clothing I’m happy to pay the price for. The sizing is pretty standard, if you have broader legs or a larger bust you’ll need to go up a size (have you ever seen a Parisian with either of those? No). So a size 38 is a 10, and their “small” is probably an 8-10. They make clothes that work for them, not for you). As I said before the quality is up there with much more expensive brands and Damas has a knack for producing the items of clothing you didn’t know you needed to pull your whole wardrobe together. 

checked dress / dress in navy velvet / dress in mottled grey / black boots / crossbody bag / in black

 My Favourites

 Right so what are my personal favourites? In summer, I love their dresses. The polka dot midi dress is a staple for them, here, and one you can’t really go wrong with. I just bought a silk skirt from them because it looked so brilliant I am happily holding it back for next year if I have to (find it here) even though it's a dark enough colour to wear with boots and a jumper for autumn. 



my favourite edit; printed skirt / black jumpsuit / checked neck detail knit / white Cathy blouse / blue stripe Cathy blouse / Loic breton shirt / grey jumper with collar / navy floral jumper

This jumpsuit is something you just know will become your "this old thing?" if you know what I mean... It's never going to go out of date, it's black so appropriate for 99.9% of times you want to wear it... Winner.

I challenge you look at their blouses and not swoon, you can find them all here. I'd also quite like the Parisian flat they shot these photos in, but I guess that's part of the idea... In particular, this "Cathy" blouse is a gorgeously simple upgrade on a plain, white top which also comes in a really fine blue and white stripe here which would look awesome with a suit... As a third option, you can hardly say no to a Breton shirt made my actual Parisians can you? (No). See here.

Last but not least, their knitwear really is quite special, but in that sort of “not showy, just clearly shows you thought about your purchase” way. As well as the grey knit mentioned above, I have ordered the navy version of this jumper which is on route as you read. Very excited...

Hope you enjoyed! If you don't already, find me on Instagram here or sign up to my bi-monthly all new newsletters here! Thank you!
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Featured Net A Porter Reiss Selfridges The White Company Topshop Whistles Zara

Things To Buy To Get You Through January

Saturday, 7 January 2017
As mentioned in my last post, I'm trying not to be an enormous cliche this month. I can't tell you about my resolutions because after a half-as*ed attempt to write some I really don't have any (other than to spend more time with less people, as 2016 showed me I'd got that a little bit wrong - ooh and also "have pride in your tribe" which is an awesome, awesome motto). Having looked at lots of blogs this month I really can't compete with their wonderfulness, so instead I'm going down the route of things that will help you cope rather than get you inspired...


So, above are some things getting me through the month. Firstly, colour is key. At home and on my face. For the former my cushions from Bluebell Grey and Elizabeth Scarlett look lovely on my otherwise neutral sofa (which as lots of you on Instagram ask me, if from Made here). I've spent a huge amount of time curled up on it reading. Chosen reads are:

1. The Glitter Plan - The business story behind Juicy Couture. Someone recommended this to me and I initially rolled my eyes; the brand isn't for me. But there are some really good pointers and it's written in a very lighthearted, honest and funny way. Enjoyable and inspirational without getting too "business"...
2. Gut - I was bought this for Christmas and was sceptical; not the most alluring title is it? However, this book has been a revelation. From explaining what an appendix is for, to helping me understand why very specific foods make me feel queasy - it's on it. A must read (and you'll never want to eat sugar again) ...
3. Red Herring and White Elephants - An oldie but a goodie, I found this in the cupboard the other day. A really good stop-and-start book listing where all our expressions come from (hence the title). You'll be an annoying know-it-all when you finish, but you'll be excellent at a dinner party with weird and wonderful facts...
4. Carpe Diem notepad - not exactly a read, but I'm giving a go at writing things down and found this lovely notepad in White Stuff who have started doing home stuffs. Recommend a look, here.

Candles are key for January and I've become obsessed with Diptyque's Tubereuse candle here ever since I acquired it - it's fast running out. It really does prove that paying a little more for a good candle is worth it; when we burn it we can smell it down the hall from our flat the minute we walk up the stairs! I've got my eye on the room spray too which is slightly cheaper, here. Secondly the Origins Feel Good candle here was a gift from the Estee Lauder team. It's got pine and orange in it and is super invigorating. When I've felt a bit peaky it's really given me a lift, so I definitely recommend it!

Annnnnd for beauty, this month is all about fast, quick, albeit lazy stuff that makes you look fab. Quickly. I still swear by my Perricone MD Face Finishing Moisturiser as it transforms my skin and general appearance in seconds. Yes it's expensive but if you are going to invest in anything surely its your face? Find it here. Combine that with Tom Ford's amazing eyebrow mascara and you're already prepped to leave the house, trust me. Find it here (and don't just find it, but it, this really is that good). I'm trying to remember to wear lipstick and this Lancome Caprice red is currently the favourite. Its bright, it's fun and it makes Mondays more interesting.

Other products I've mentioned in my Instagram's recently include; Clarins' clear lip gloss here which stays on all day - works to heal cracked lips and make them look banging... Benefit's ultimate lazy girl eye shadow palette here. You use the sponge applicator to swipe across the 3 colour options and do the same on your lids. Bam - smoky eyes done in seconds. And YSL's gorgeous illuminating cream to create the illusion you have been outside seen the sun recently, here.

Ooh and you should try and smell nice because it makes you feel good. Simples. Gus bought me the Chloe perfume for Christmas and it's so happy, delicate and pretty that I feel gorgeous when I'm wearing it - I'd never have picked it out as it looks very, very girly. Find it here. For him, I was kindly sent a new scent from Jo Malone's selection called Myrrh and Tonka. It smells insane. Insane. I am like a cat on heat when I smell it and friends on Twitter have said the same. So buy it for your "him" now, here.

click link to shop: blue and black breton tee, Net A Porter / black strappy flats, Net A Porter / ice blue dress, Reiss / grey roll neck, Reiss / floral skirt, Reiss / jeans, The White Company / one shoulder LBD, Whistles / herringbone coat, Topshop 

Next; we can't ignore the fact that January is a great time to go shopping. As 2016 was one of the most up and down global economic climates, we consumers didn't buy as much as the retailers thought. This means there are huge surpluses of stock that need shifting. In real terms that means big discounts for us, and more things going into sale than usual. This is good. As I've been at home for the last few days I've cleared out four bin bags of clothes and taken them to Cancer Research on Hampstead High Street - and also listed as much as stuff as eBay would let me. I'm going to use these new found funds (through the £100s I make on the listings...) to buy a few things for the new year - because January is dull AF and we all need a little lift, no?

click link to shop: indigo jeans, Topshop (so cheap) / cashmere scarf, Topshop / sequin top, Topshop /leopard print pumps, Net A Porter (Saint Laurent and so discounted) / black buttoned top, Net A Porter /cream peasant top, Zara / cashmere cream jumper, Topshop / taupe culottes, Reiss / cream v neck knit, Whistles / wave tassle skirt, Whistles / one shoulder top, Whistles / cold shoulder black top, Whistles / 

I found a lot, scouring my favourite places; Zara, Net A Porter, Topshop, Reiss and Whistles. I can't go through everything but here is a little summary. First up, denim. Sadly I missed the phenomenon that is the Selfridges Denim sale (seriously  this is the one sale you cannot miss - there are a few odds and sods (look out for Paige, AG and Levis) still available here. The White Company still have some awesome ones left too, here. This Zara top is complete bargain at £17.99, especially when you compare to the Etoile Isabel Marant version here which (in the sale) is still £120. Speaking of designer stuff, never rule out Net A Porter during sale time. Their discounts are big, especially this year. These Isabel Marant shoes are £114, their J Crew stuff starts at £24, and staples like this MiH breton tee and this Solid and Stripe crop top are things I've been after for ages (I always stock up a wish-list just before the sales and then shop from there, much easier). One more thing, if you're after a solid knit look no further than this Tibi knit, reduced from £400 to £120.

Whistles is great for solid staples with a bit of something extra. For example this one shoulder dress (reduced from £220 to £50) is a great failsafe, as is this one shoulder top (really good solid staple, with a bit of something extra).  Reiss sales are always really good because everything goes into them. I can't believe this dress has gone in as it was a bestseller, and only £95! Furthermore their skirts and work-type selection is fantastic - this skirt for £55, these culottes and this roll neck for £25 really does show quite how strong the discounts are.

other solid finds: black boyfriend jeans, Topshop / multicolour knit, Topshop /  ruffle top, Topshop / metallic black jacket, Topshop /  red and white peasant top, Net A Porter / grey stripe tee shirt, Net A Porter / grey sweater, Net A Porter / ribbed knit, Net A Porter /  /  cream crochet top, Net A Porter  

Lastly, I haven't included them in the collages but don't forget about bikinis in the winter sales as they really drop in price. She Made Me was the brand of 2016 and this mint green bikini, this cream and this red two piece is amazing... Over and out.
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Jaeger Jigsaw Kurt Geiger Millie Mackintosh Reiss Topshop Whistles

What To Buy In November

Thursday, 27 October 2016
I really can't believe we're onto November already, or October pay weekend, however you look at it... Have to say I'm really, really enjoying shopping at the moment. I know that sounds a bit ridiculous but there is so, so much good stuff on the high street I had a tough time whittling it down to my edit, below. This month's WTB will just be for fashion as I'm doing a bumper beauty post next week with John Lewis - stay tuned as it's a goody, I've literally spent three days trying products out for it. It's a tough life...

featured products: shirt, Topshop / jacket, L.K.Bennett / jeans, Topshop / shoes, Jimmy Choo / bag, Celine at VC

This snap was taken post-haul at Topshop, Jigsaw and Selfridges who between them cost me a lot of money this month. One of the things I bought was this shirt which was a bargain from Topshop. I'd lusted after the expensive Olivia von Halle and Equipment versions which I'm now so glad I didn't fork out on. 

products featured: leopard print shirt / blue velvet belt / red velvet belt / black velvet blazer / black velvet dress / green grey bow ankle boots / red velvet shoes / grey check coat / blue jeans / red leopard print shirt / red silk maxi dress / snakeskin boots / floral velvet jacket / cream silk top

Trend wise, velvet is a killer isn't it?! I've been looking for ways to do it. So far I've found this black blazer from Whistles, this shift dress (super with a denim shirt) and this simple shape dress from Reiss. If, like me, you're still a bit unsure on how long the trend will last (though I'm probably wrong as it was all over the catwalks last month) then try simple accessories. Don't forget new names like Millie Mackintosh too, her floral embroidered velvet jacket is selling out incredibly quickly. Lastly, these red and blue belts from Topshop look amazing with a tee and jeans, or any staple sort of out. Great way of updating your wardrobe without splurging... 

Topshop is doing really well at the moment, there is a lot I want from there. Love this red silk maxi dress, so elegant yet hides all sins. I find smarter, long sleeved tops really necessary in winter months as they're a great option instead of wearing a dress or a proper shirt for nights out. This one is great, so simple and yet super flattering with the bell sleeves and neckline. Similarly I love the colour of this grey one too, great find for the same reasons...

Since posting this snap on Instagram lots of you have asked me where my coat is from, which leads me to my next shopping recommendation; Jigsaw. I popped in to see a PR friend and couldn't believe how much stuff I oohed and ahhed over. You'll most certainly be seeing more of it on the blog, particularly this jumper. Another "J" worth checking out is Jaeger, who's collaboration with Donna Ida is simply epic. These "Mia" jeans, and this red leopard print shirt are perfect game-changer wardrobe upgrades.

As for footwear I'm trying to be a bit braver. I went to see the guys at Kurt Geiger last week and spotted these gorgeous babies immediately. Snapped them up immediately, they go with everything and are my kind of winter/autumn heel. That said, on the other end of the spectrum I'm also toying with getting these from Topshop which are a bit ridiculous but really fun, or these proper night-out shoes from Reiss.
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Adidas Dorothy Perkins Whistles

Getting Checked

Friday, 8 April 2016
This weather is bl**dy annoying isn't it? One minute I'm freezing, the next I'm sweating like a pig. It's borderline impossible to dress, but the one thing I've found works is sleeveless, long length dresses. You can pop a shirt underneath it (this one from ASOS is a favourite at the moment), throw a jumper over it (ideally, this one) and then when the sun comes out, chuck them off and enjoy the 15 minute heat wave...

checked dress, Whistles / white trainers, Adidas Originals at Net A Porter 

The ones I really love are checked, like above. You can pair them with heels for evening, or trainers for daytime (this lady has got the red Stan Smiths I'm after, find them here). I spied one at Whistles, here and have had the need to buy one instilled in my head ever since. Having done some research, I've found a much cheaper version at Dorothy Perkins here so you don't need to break the bank... 
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