I started South Molton St Style with no experience of blogging other than from reading two close friends very successful sites. I knew nothing about running or building a website, or any other media platform for that matter...
The main driver behind writing it was having no clue how to dress myself. I was in a corporate nine-to-five and lived in the same shirts in different colours and suits every day. I bought my 'weekend clothes' based on what I fancied from magazine edits, pretty patterns or what I felt covered up the 'plumper' bits of my shape - never thinking twice about how many times I'd wear something or how many things they coordinated within my wardrobe.
Subsequently I ended up with the age old problem; too many clothes and nothing to wear. I wanted to create myself the perfect capsule wardrobe. I partnered that thought with pieces that ticked the 'current trend box' - spending most on the stuff I'd get most wear out of.
That was in February 2011 and its been an awesome journey. I've learnt a hell of lot, from HTML to what to wear with a maxi skirt. I really hope you enjoy South Molton St Style, and would love to hear from you with any feedback, info or requests – drop me a line here.
Anna